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This Month's Member Profile
Marsha Couture
Marsha Couture, Realtor
Accredited Buyer Representative / William Raveis Real Estate
Telephone: (860) 202-0266
Email: Marsha.Couture@Raveis.com

Marsha Couture of William Raveis Real Estate was first licensed as a realtor in 2004 after a career in telecommunications with ATT/Lucent Technologies. The following is her mission statement and the inspiration she finds in her work " I endeavor to bring the same consultative sales approach to my real estate transactions as I did when managing a $50M account with Lucent working with the Technology Officer of a Fortune 100 firm. It is always about the client's agenda and goals, whether I am working with a first time home buyer on a limited budget, or a client who is selling their current home and then buying a new home for their next stage.

It also a priority to me to always recognize that no matter whether the circumstances that prompt a decision to sell are happy or sad, there is a usually a tremendous amount of emotion involved. A major part of my job is to be an effective buffer and advocate for my clients when emotions are running high. Having moved from state to state 4 times before graduating high school (including my Senior year of High School) and then 6 times in my first 10 years of marriage, I really do understand how stressful moving and buying and selling can be. Marcel and I finally settled down in Killingworth in '93 and happily saw our kids Eric and Elyse go through HK schools from kindergarten to graduation, and now Eric is on the Board of Ed.

Eighty percent of my business each year comes from client referrals and past clients coming back to me for their next move. I had the pleasure of working with a client for the 4th time this summer (and her ex last year) and have worked with 4 or 5 members of an extended family over the years. It goes back to the long view sales approach/ philosophy of being the "Trusted Advisor" at the conference table.

Another significant piece of my business comes from relationships I've developed with several attorneys as past President of the Midstate Chapter of BNI. I do a lot of work with Trustees and Executors who have been referred to me by a BNI member, as well as Short Sale work in conjunction with Attorney Richard Croce, (a former member of KCC). The short sales are not glamorous transactions, but there is tremendous satisfaction when someone comes to you who has been burdened with a home no longer worth what is owed and tells you that "you are a godsend". The same holds true when working with a first time homebuyer this summer who teared up at the closing table and told me that he never thought he would be able to buy a house for his family. This isn't social work, but there are times when you know that you have done so much more than facilitate "a transaction".

I never planned to be a Realtor, but my personal experiences of moving so often, and sales and project management have all come together and this feels right. I laugh when I think about a personality test in college that came back saying I should be a Judge or an Airline Stewardess. ("Flight Attendant" was not the title in 1980!) Oddly enough, I find that real estate sales combines elements of both professions, it just took me a while to figure it out."

Marsha is a member of the National Association of Realtors, The Middlesex Chamber of Commerce and is a long time member of the Killingworth Chamber. She is also a long time member and past President of the CT Midstate chapter of BNI (Business Networking International).